Creating multiple streams of passive income is a wise business decision but don’t be fooled by some of the myths around this topic. Do your research objectively and learn how to read between the lines of promises people make. This sage advice is often correct: If it sounds too good to be true, it probably isn’t true. Myth #1: Creating passive income is quick and easy. Anyone who has worked to create a product, write a book, create a niche website, or even promote affiliate links will tell you this myth is false. You’ll always have to do work at […]
What’s holding you back from creating a course or two that can greatly benefit your ideal client: Fear of failure? Fear of success? Fear of looking like an imposter? Feeling like you’re not expert enough? Believe it or not, most entrepreneurs struggle with mindset roadblocks at some point. Even more experienced business owners can struggle with a roadblock or insecurities. I’ve met plenty of entrepreneurs who label themselves as introverted and I shake my head in shock because that’s not the image they portray online; that’s the ultimate “fake it til you make it” thinking. Lifting mental roadblocks can be […]
What do you think about when you hear the word “expert”? Do you picture a professor with a Ph.D. or do you picture yourself? What makes you hesitate about putting your picture under the Expert heading?
Part of your marketing effort is sharing your philosophy and coaching style with your followers in the hopes that they will get to know, like, and trust you enough to become a coaching client or purchase your product (marketing in a nutshell). As with any comprehensive marketing plan, it needs to be in constant motion, continuously bringing prospects into your sales funnel with the hope of turning them into customers or clients. What do you suppose happens to those prospects when you go silent, either on social media, your blog, or your email list? Do you think they will search […]